Experience DNA - The world's most advanced visitor experience model Phone:  (615) 790-8707
Fax:  (615) 790-2128
wheel

Your attraction should offer an enriching, memorable experience to every guest, one that keeps them coming back. But how do you meet that challenge amid changing trends, a fickle public, and increased competition for the leisure dollar?

How do you assure a good response to your exhibits and shows? How do you get a sound return on your investment? How do you make sure what you’re doing will attract visitors – and attract them five years from now?

Introducing Experience DNA, the key to improving Visitor Experience

Created by Vision XS UK and brought to you by A Different View, one of the attractions industry’s best-known consultancies, the Experience DNA model uses the world’s largest experiential database to analyze the quantity and quality of Visitor Experience according to eight key parameters.

Maybe you’ve identified your attraction’s main issues and need hard evidence to support your position.

Maybe you’re in a planning phase and need a comprehensive analysis of your existing visitor experience before making expensive changes.

Experience DNA can give you both.

What is it? | How Does It Work?

Turn guesswork into insight

For the first time you get qualified and quantified data that tells you everything from the viability of your pricing policies to which age groups get the most - and the least - out of their experience when they visit you.

There’s never been a more comprehensive analytical assessment of how your attraction impacts your guests.

request a sample report

Newsletter Sign-Up

Sign up for news, events and webinar program

 
"...The model was extremely thorough. The analysis of our exhibits helped us to understand how these are working and in some cases how they can be improved. We will certainly be taking this knowledge and using it in the planning process for new projects."
Steve Woolford, Imperial War Museum Duxford

A View of A Different View

a different views rosalind johnson and sylvia matiko For more than 20 years, A DIfferent View's consultants have been solving problems for museums and attractions around the globe.

‘We're excited to have found the Experience DNA product and brought it to North America. The response around the rest of the world has been phenomenal’.
Sylvia Matiko, Principal

To learn more about these cutting edge consultants, click here.

download our introductory 3 minute movie

NEWS
The National Aquarium in Baltimore is the first in North America to use ExperienceDNA™

The National Aquarium in Baltimore

A Different View, worldwide visitor attraction strategists, has signed a contract with The National Aquarium in Baltimore to deliver a comprehensive visitor experience assessment using a highly sophisticated visitor experience modeling tool called ExperienceDNA™.Developed in Oxford, England by Vision XS and by mathematicians, industry specialists and psychologists Experience DNA™ has been used by over 70 attractions worldwide.  It is however new to North America and The National Aquarium in Baltimore will be its first client.

The aquarium is internationally renowned, attracting more than 1.6m visitors annually.  A Different View will scientifically analyze the visitor experience using Experience DNA™.  It is built on the premise that all human experience can be broken down into thousands of different elements and that measuring those elements yields quantifiable data about the quality of the visitor experience.  By concentrating much of the analysis on the psychological elements that make up an experience, A Different View will help the aquarium identify where the experience could be enhanced.

"We are delighted to be the first in America to use ExperienceDNA™  and to partner with A Different View" said Paula Schaedlich, the aquarium's deputy director.  "To be the best aquarium in the world, we owe our visitors the finest possible experience from their first point of contact.  By constant evaluation of visitor satisfaction, we strive to exceed expectations for facts, fun, friendliness, and service."

The National Aquarium in Baltimore, a non-profit organization, is Baltimore's leading attraction, hosting more than 1.6 million visitors per year.  The Aquarium's mission is to connect people with aquatic life in order to create a better world for both.  It is dedicated to education and conservation through more than a dozen programs that serve the environment and the community.
experienceDNA is a product of Vision XS UK Ltd | Privacy Policy