We’re changing the way you look at your attraction.

It’s not another poll. Experience DNA isn’t a glorified survey.

This is a comprehensive research service that delves into every level of experience you deliver, pinpointing exactly what works and what doesn’t. Developed in the United Kingdom by mathematicians, psychologists, statisticians, and market researchers, it scientifically identifies key issues and offers proactive solutions.

For the first time, you’ll have a clear picture of where Visitor Experience falls short at your attraction, along with analytical evidence to define, direct, and support a dynamic solution.

The world’s largest experiential database meets the most sophisticated modeling software.

Depending on the scope of the project and the size of your attraction, we measure you against 3,000 – 7,000 different elements that affect visitor enjoyment.

We carefully evaluate the elements, breaking them down into eight different parameters. The analysis is so exhausting and so thorough, it even delivers the data by age group.

And Experience DNA is predictive. It can tell you how successful a future exhibit might be, as well as offer alternatives to optimize visitor response.

Who would use that kind of information?

For starters, London’s Natural History Museum. Bristol Zoo, in the UK. The Two Oceans Aquarium, in Cape Town, South Africa.

They and several others let Experience DNA show them how to connect with their visitors in much stronger and deeper ways. As a result, they’ve learned everything from the potential success of an exhibit to how to improve sales in the gift shop.